Our Story
We're not just a repair shop — we're a team of genuine automotive enthusiasts dedicated to bringing dealer-quality European and import vehicle care to the heart of Northern New York.
Who We Are
At Motorhead NEW YORK, we are a passionate family of automotive enthusiasts committed to providing the finest Import and European vehicle care in the heart of Watertown — just outside Fort Drum and serving all of Northern New York.
Since our establishment, we have proudly served the North Country with a commitment to excellence that sets us apart from other local repair facilities. We carry factory-trained technicians, factory-authorized diagnostic equipment, and a specialized focus that most general repair shops simply can't match.
As the nearest full-service Import & European dealer alternative within 60 miles, we deliver a franchise-quality experience with a local, personal touch. When you bring your BMW, Mercedes-Benz, Audi, Land Rover, Volvo, Subaru, or any other import here, it's in the right hands.
Our Mission
"To provide every customer with a premium automotive experience — from the moment you call us, to the day you drive away. We strive to exceed your expectations at every turn, with honesty, expertise, and a genuine passion for the vehicles we work on."
— Motorhead New York, LLC
Why Choose Us
We focus exclusively on Import and European vehicles — BMW, Mercedes-Benz, Audi, Land Rover, Volvo, Mini Cooper, Subaru, Toyota, Honda, Lexus, Nissan, Mazda, and more. This isn't a side service for us; it's everything we do. That depth of focus means better diagnostics, faster repairs, and fewer comebacks.
Our team of automotive professionals isn't just here to turn wrenches — we're here to share expertise. Questions about the latest technology, service intervals, diagnostic codes, or the difference between OEM and aftermarket parts? We'll walk you through it clearly and honestly.
We prioritize your needs above all else. Transparent estimates before any work begins. Clear communication throughout. No pressure, no invented problems, no inflated bills. We treat every customer the way we'd want to be treated — like family.
Every vehicle that comes through our doors receives a thorough inspection. We use genuine OEM parts to maintain the integrity of your vehicle and stand behind our work with a 90-day service warranty. When we hand your keys back, we're confident in what we've done.
Our Values
European and import vehicles demand exactness. We bring OEM-level diagnostic accuracy and factory-spec workmanship to every job.
We tell you what your vehicle needs — and what it doesn't. No upsells, no phantom repairs. Just straight talk and fair pricing.
Decades of combined experience with European and import platforms. Factory training. The knowledge to do it right the first time.
We were built by people who genuinely love these cars. That enthusiasm shows in the care and attention every vehicle receives.
We're a local business serving Watertown, Fort Drum, and all of NNY. This is our home, and we take pride in serving our neighbors well.
We stand behind our work with a 90-day service warranty. If something isn't right, we make it right — no argument, no runaround.
Our History
Motorhead NEW YORK, LLC was founded with a clear vision: bring the precision, sophistication, and performance of European and import automobile care directly to the Watertown community — no long drives to Syracuse or beyond required. Established by a team of highly skilled technicians with decades of combined experience, we built our facility from the ground up to cater specifically to the unique needs of European and import car owners.
We invested in factory-authorized diagnostic tools and ongoing technical training — the same equipment and certifications used by franchise dealers — to ensure every vehicle we work on receives a proper diagnosis and repair, not a best guess. This commitment to professional-grade tooling separates us from general repair shops in the region.
Today, Motorhead NEW YORK proudly serves Watertown, Fort Drum, and the entire North Country — from Alexandria Bay and Clayton to Carthage, Chaumont, Calcium, Adams, and Sackets Harbor. We've become the trusted destination for owners of BMW, Mercedes-Benz, Audi, Land Rover, Volvo, Mini Cooper, and all major import brands who want dealer-quality care close to home.
Our mission hasn't changed since day one: provide every customer with a premium automotive experience built on expertise, transparency, and genuine care. The bond between a driver and their car is something we respect deeply — and we're committed to keeping that bond strong for years to come.
Come see us at 22154 US-11 in Watertown. We're open Monday through Friday, 9AM to 6PM. Call, text, or schedule online — we'd love to earn your trust.